Hi! My name is Lisa Hipelius, I am a Junior, and a Marketing & Apparel Merchandising student at Illinois State University. I work for GMR Marketing, promoting HBO on campus, and as a Sales Associate at the Loft. I am a Zeta Tau Alpha, a member of the American Marketing Association, and a member of Apparel Merchandising and Design Club.
Until this year, Marketing and Fashion were two separate worlds for me. Now, I split my time during the week between marketing classes in ISU's College of Business and Turner Hall, where I attend apparel merchandising courses. As a Junior I am now required to dress business-casual for my classes in the C.O.B. I have recently learned how to incorporate my personal style and love of fashion into the business world. I hope to provide others with my learnings, trend tips, style ideas and the best places to get business-casual essentials.
Happy styling!
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